The platform is a resource and information center on key e-commerce aspects for all CEFTA markets (North Macedonia, Serbia, Bosnia and Herzegovina, Albania, Kosovo*, Montenegro, and Moldova). The web platform consists of relevant e-commerce data and resources, including basic e-commerce data, interactive graphs, and data on CEFTA e-commerce market development, as well as data on key aspects of doing business in e-commerce.

The data on key aspects of doing business in e-commerce is structured in six modules: e-commerce data, regulation, payment, delivery, and e-commerce success stories in all CEFTA markets.

Each of these modules will contain relevant market-specific information, tutorials, manuals, topic-related documents, and video presentations, except for the first module “e-commerce data” which is meant to present the state of e-commerce in all CEFTA markets through statistics and data on the development of the e-commerce markets (interactive graphs of the state of e-commerce in each market).

All data is presented in both the local language of each of the CEFTA markets and in English.

The web platform can serve all companies locally to do e-commerce business in their market, but more importantly, it can serve their plans to spread to other CEFTA markets.

The development of the web platform as part of the project “Regional E-commerce platform for all” comes after the successful launch of the web platform for the Macedonian market in 2020, that was developed with the support of the USAID Business Ecosystem Project.

Starting from November 2021, the Macedonian E-Commerce Association together with the project partners is developing and expanding the platform regionally, making it available to all CEFTA markets. The platform is supported by the Open Regional Fund for South – East Europe  – Foreign Trade project, implemented by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH on behalf of the European Union and the German Federal Ministry for Economic Cooperation and Development (BMZ).

The development of the modules is adapted to each of the 7 CEFTA markets depending on the resources and the possibilities for realization of each module. The modules are developed and launched in collaboration with local partners from all CEFTA markets.

Through the implementation of this regional platform, e-sellers from the region, who plan to expand their e-commerce businesses beyond their markets in the years that follow, have at their disposal a unified point from which they will be able to provide all necessary relevant e-commerce related information for all markets in the region.

*This designation is without prejudice to positions on status and is in line with UNSCR 1244 and the ICJ Opinion on the Kosovo declaration of independence.