Categories of Online Shopping

The last available data is 2020. In this analysis the included CEFTA markets are Bosnia and Herzegovina, Kosovo, Montenegro, North Macedonia, and Serbia (Moldova is not included in the database, and Albania has no data for recent years). Like in other European countries most of the online purchases (3 months) in CEFTA countries are clothes (including sport clothing), shoes or accessories. 77% of online shoppers in Kosovo are buying clothes. The highest percentage of online purchases (3 months) of furniture, home accessories or gardening products are made in Kosovo and Bosnia and Herzegovina. Online purchases (3 months) of consumer electronics or household appliances as a percentage of individuals who purchased online in the last 3 months is highest in Serbia. Bosnia and Herzegovina made the highest percentage of online purchases (3 months) of food or beverages from stores or from meal-kits providers compared with other CEFTA countries.
Online purchases (3 months): Clothes (including sport clothing), shoes, accessories and sports goods (excluding sport clothing) as a percentage of individuals who purchased online in the last 3 months.
Online purchases (3 months): Children toys or childcare items, furniture, home accessories or gardening products as a percentage of individuals who purchased online in the last 3 months.
Online purchases (3 months): Music (as CDs, vinyls etc.), films or series (as DVDs, Blu-Ray etc.), printed books, magazines or newspapers as a percentage of individuals who purchased online in the last 3 months.
Online purchases (3 months): Computers, tablets, mobile phones or accessories, consumer electronics or household appliances as a percentage of individuals who purchased online in the last 3 months.
Online purchases (3 months): Medicine or dietary supplements such as vitamins (online renewal of prescriptions is not included), deliveries from restaurants, fast-food chains, catering services, food or beverages from stores or from meal-kits providers, cosmetics, beauty or wellness products, cleaning products or personal hygiene products as a percentage of individuals who purchased online in the last 3 months.
Online purchases (3 months): Bicycles, mopeds, cars, or other vehicles or their spare parts, other physical goods, from private persons: any physical goods as a percentage of individuals who purchased online in the last 3 months.
Online purchases (3 months): Music as a streaming service or downloads, films or series as a streaming service or downloads, e-books, online-magazines or online-newspapers, games online or as downloads for smartphones, tablets, computers or consoles, computer or other software as downloads including upgrades as a percentage of individuals who purchased online in the last 3 months.
Online purchases (3 months): Apps related to health or fitness (excluding free apps), other apps (e.g. related to learning languages, travelling, weather) (excluding free apps), divers online services (I_BMUSS, I_BFLMS,I_BBOOKNLS, I_BGAMES), tickets to sport events, tickets to cultural or other events as a percentage of individuals who purchased online in the last 3 months.
Online purchases (3 months): Subscriptions to the internet or mobile phone connections, subscription to electricity, water or heating supply, waste disposal or similar services, household services (e.g. cleaning, babysitting, repair work, gardening), from private persons: household services as a percentage of individuals who purchased online in the last 3 months.
Online purchases (3 months): From a transport enterprise: transport service, from a private person: transport service, from a transport enterprise or a private person: transport service as a percentage of individuals who purchased online in the last 3 months.
Online purchases (3 months): From enterprises such as hotels or travel agencies: rented accommodation, from a private person: rented accommodation, from an enterprises or a private person: rented accommodation, from a private person: goods, household services, transport services or rented accommodation as a percentage of individuals who purchased online in the last 3 months.